Founder and operator of the Instagram magazine PUMP UP THE JAM, a New York–based media platform targeting Korean audiences since September 2025. The magazine focuses on culture, art, and life in New York, with interviews featuring international art students becoming one of its most popular series. Responsible for content curation, editorial direction, article writing, and the planning, editing, and production of short-form video content, including Instagram Reels that highlight the work and stories of artists across diverse creative disciplines.